MATERIAL STORIES
2023
TYPE
RND @ HUSH, DATA VISUALIZATION, VIDEOROLE
CONCEPTING, GRAPHIC DESIGN, MOTION GRAPHICS
Material Stories is an exhibition of HUSH’s design exploration into embodied carbon, materiality, data-driven and generative design processes, and a new type of aesthetic. A piece of design software was developed to visualize the embodied carbon costs of materials which alters that material’s formal output, within an allocated carbon budget.
I worked on the storytelling, design and production of Material Stories. I did the initial explorations for the data visualization of our materials, design options for our final video aesthetic, and worked with the team to develop and design our final edit.
MATERIAL SECTIONS
The material sections of Material Stories presents the data visualization of our selected materials and their embodied carbon rate. It is important that this section is clear and allows the viewer to understand the form and data visualization inspirations, as well as admire the object renders.
These animated sections went through many iterations while we were searching for the design style of our final edit, as well as negotiating what story we wanted to tell.
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STORYBOARDS
FORM AND DATA VISUALIZATION
These 2D studies and concepts were passed onto our 3D designer and creative technologist to bring to life in the renders below.
ANIMATION DESIGN DEVELOPMENT
ANIMATION DEVELOPMENT