MPF | MPF EXPLAINER VIDEO
2024
TYPE
CLIENT PROJECT (CLIENT: MPF, HONG KONG)
ROLE
IDEATION, STORYBOARD, INITIAL STYLEFRAMES
This project consisted of 3 explainer videos for the MPF (Mandatory Provident Fund Schemes Authority) in Hong Kong.
I was deeply involved in this project from its conception. Within a week, I conceived three original storyboards for three infographic videos and presented these to the client. Thereafter, I also created several initial styleframes for the project.
STORYBOARD 1
MPFA is the official retirement savings system of Hong Kong. While they aimed to spread important information about the scheme to Hong Kong citizens, they welcomed a fresh and attention-grabbing approach through a modern yet vibrant visual style.
A focus on geometric shapes and stylized mini citizens led the smooth and engaging narrative. I focused on composing seamless and dynamic transitions between every scene.
STORYBOARD 2
STORYBOARD 3